分类：广告业

2月26日，波司登在中国最少地标建筑——上海中心大厦，举办“趁势突出重围 同创热血传奇”2018发展战略成效新品发布会，揭秘波司登在经济寒冬下如何获得趁势快速增长。

今年一月，新年即将到来，共享住宿服务平台小猪长租发布了全新升级鼠年贺岁片视頻，邀在旅途的人“小寄住新年快乐岁月”。

前不久，腾讯微视公测公布30秒朋友圈视频的作用。

她们常常与大牌明星达人办事，工作时间支配权，总在打游戏最时尚潮流的新鮮玩意，标识：骄纵！随意！不像样！ #路人采访之“你眼中的广告人”# “我朋友投放广告AE的，看她常常跟各种各样一线明星合照保证主题活动，打游戏的可嗨了。

今年，以拓张我国市场营销科学研究与国际性标准和水平相通以民为本的复旦经济学院销售市场营销系由，踏入了自身的20岁生日。

2017 ECI Festival（国际性数据商业服务创意节）将于12月26-27日北京•中国大饭店举行。

前不久，犹抱琵琶半遮面的杨紫“新电影”再一揭秘了的确的面具。

2019年是广告主峰会开始第二十年的起点，最近以信胜为主题的第十一届广告主峰会和金远奖颁奖仪式在北京举行。

TV programme producers adapt to the era of internet TV LONDON (18 October 2016) – Online platforms Netflix and Amazon have ramped up their investment in programming, spending $7.5 billion last year — more than CBS, HBO, Turner and most countries, including South Korea and Australia. Between 2013 and 2015, Netflix and Amazon more than doubled their annual expenditure on programming. In 2013, Amazon spent $1.22 billion; that jumped to $2.67 billion in 2015. In the same timeframe, Netflix spending rose from $2.38 billion to $4.91 billion. The findings from World TV Production Report 2016, a forthcoming report by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions, examined how TV programme producers are adapting to the era of internet TV. “The levels of investment we are seeing from Netflix and Amazon are only topped by Disney ($11.84 billion) and NBC ($10.27 billion),” said Tim Westcott, senior principal analyst at IHS Technology. Other online platforms like Hulu in the United States and China’s Youku Toudu, iQifyi and Tencent have also increased their investment in original programming and acquisitions. “In what Netflix calls the era of internet TV, more and more consumers are watching content online, shaking the foundations of the traditional TV industry,” Westcott said. “However, it’s premature to declare that the era of linear TV is already over, and Netflix and Amazon have come hard on the heels of a boom in production of original drama and comedy by the likes of AMC and FX in the US.” There were 148 new scripted shows aired by basic cable networks in the United States, up from 138 the year before and 96 in 2013, according to the IHS Technology report. In 2016 so far, there have been 113 scripted basic cable shows, compared to 78 on the networks, 31 on premium cable, and 57 online. To set these numbers in context: in 2012, there were three online scripted US TV shows, that number rose to 20 in 2014, 41 in 2015. Regional breakdown: US is clear leader, but China rises to number two in APAC “The primacy of the US in the worldwide programming market is clear,” Westcott said. “We estimate that in 2015, the US represented 33 percent of worldwide expenditure on TV programming, with $43 billion invested across free-to-air, pay TV and online.” “Amazon and Netflix, though they are US companies, are now commissioning for multiple territories, so we have treated them as global platforms.” After the US, the mature Western European region is the next most important, investing $38.6 billion, or just under one third of the total. The biggest markets in Western Europe were the UK with $10.7 billion, Germany ($7.3 billion), France ($6.6 billion) and Italy ($4.6 billion). “Notably, China is now the second largest market in the Asia Pacific region, with $8.4 billion invested last year,” Westcott said. Japan is the largest in the region with $9.8 billion, followed by South Korea ($2.6 billion), Australia and India — both on $2.4 billion. Leading Latin American markets are Mexico ($1.5 billion) and Brazil ($1.4 million). Canada invested $3.4 billion last year. Russia and Turkey were both around the $900 million mark.

二零一六年，我国零售业告别了髙速持续增长的黄金十年，全部传统式零售业展现出增速升高、盈利升高的发展趋势。